Web Hosting May Have An Impact On Your Search Strategy

While the selection of a web hosting company may not impact keyword rankings, serious server downtime can do wonders for what searchers may see for your strategic keyword search results.

In other words – don’t let this happen to you….

Screenshot of a Google search result for “Avis” taken at 4PM Monday, March 17th, 2008
Screenshot of a Google search result for “Avis” taken at 4PM Monday, March 17

Yes – it will be re-crawled and indexed with the appropriate HTML title in a short time, but the next time your website administrator tells you just to be patient with their maintenance updates, show them that result. Can you really afford to have your site down for an extended period of time (and I’m not even talking about lost conversion opportunities or PPC budgets being wasted)?

In case you were curious … it’s estimated that at least 2,500 people search for “Avis” everyday, according to Keyword Discovery. I am sure that that is a conservative estimate.

For small business owners, here’s a nice article in relation to choosing a website hosting vendor as well.

Update: March 18th
At the latest, Google updated the search results page at 8AM EST on March 18th and the last time I actually checked and noticed the issue was around midnight the day before. So while it’s clear the above issue is nothing more than temporary, do you really want to be the one explaining “how search indexing works” when the VP of Marketing or CEO calls you?


Comments

One Response to “Web Hosting May Have An Impact On Your Search Strategy”

  1. Bobbink SEO Blog on April 4th, 2008 6:44 am

    Ghehe, LOL. This is the worst thing happening when your optimizing for clients and they have registered with the “wrong” hosting company!