And some shouts out to those who helped shape 2007 for Cape Cod SEO.
It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.
Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.
Top 10 Most Influential Blog Posts for 2007
- Andy Hagan’s Ultimate Guide to Linkbaiting and SMM
I don’t remember if social media sites were as widely popular in the beginning of 2007 as they are now, but this guide provides almost all of the details you need to start creating link bait for promotional efforts in high traffic’d social media websites. Need more assistance? Here are some more specific link bait and viral marketing examples to get you on your way.
- But is it SPAM?
I could probably include a dozen posts from SEOBook that I find of value, but the specific examples herein provide a thought provoking discussion on what you should or should not be doing for your own search engine marketing strategy.
- Google Local Search Glossary
The promise of local search has a bit more luster on Cape Cod than in other places, and this collection of local search terms and definitions is one of the first places to reference when considering how to implement local SEO strategies.
- The First Question You Should Ask Your SEO Consultant
Brian Provost caused a real stir when he wrote this post about the field of SEO consulting, but it made me think a lot more about why I am an SEO consultant and where I want to be, 1, 5 and 10 (plus) years out down the road.
- Google’s Power – The Only Thing to Fear, Is Fear Itself
Maybe I am missing the point, but this post provides inspiration and motivation on ways to create self-sustaining business models and depend less on the stability of other entities (or sole entities) for revenue generation. A must read if you are out there forging your way with an online business model.
- Blogging Is About Writing
Guest authored by Lorelle VanFossen, this post basically sums up about 100 other “how-to-blog” posts out there today, detailing 30 blog writing tips, suggestions and best practices. Of course there is material more detailed out there, but start here to figure out which areas of blog writing you need to improve first.
- The SEO Playbook – Welcome to the Rabbit Hole Alice
This post on SEO strategy is a must read for those getting into the search engine marketing space or even the fairly experienced looking to touch up their skills and background. Easy to digest concepts with an incredible amount of third party links and reference points to follow.
- The First Principle of Social Web Apps and its Implications
What interested me most about “First Principles” is the sheer simplicity of the concept. “For each ‘complete’ user interaction”, the user must receive more value than the energy expended, to complete a given task. Basically, this idea needs to be applied to every online marketing strategy recommended and implemented.
- Newsflash: You’re Damn Right It’s a Popularity Contest
When people started complaining about social media sites like Sphinn, popularity and popular people, Rae Hoffman’s “straight up” way of communicating what really is a key component of search engine marketing was simply a breath of fresh air amidst a lot noise pollution.
- “There Are No Secrets” and other SEO Myths
Are there SEO secrets? I really don’t know because I don’t know if you know what I know about search engines and search engine rankings. It all sounds so easy in blog format; then you roll up your sleeves and need to determine just how easy, and how many secrets there really are.
A Select Group of Posts from Cape Cod SEO
Here’s a quick recap of some of the posts written that came out successfully and were well received. Your comments, thoughts (and disagreements) are always appreciated (note that most of these are from the first half of 2007).
- Thoughts on Wikipedia and Bad Link Building Practices
- Why Michael Gray Hates SEO Bloggers
- Prequel to the SEO Playbook – What To Do Before You Take The Red Pill
- The Impact of Digg on Your Search Engine Optimization Strategy
- How To Create Search Engine Friendly Websites
Wrapping Up 2007
While there certainly is a decent size list of draft-mode posts and ideas left on the table for 2008, there have also been more than enough pleasant surprises and opportunities you simply can’t plan for to take their place. I certainly appreciate and thank all of the people whom have subscribed to Cape Cod SEO via RSS and email and have contributed their thoughts, comments and feedback to the posts written.
In addition, special thanks and appreciation goes out to the following bloggers whom I’ve had the opportunity to meet (offline and online) and work with this year, who have helped me to improve my abilities blogging and as an internet marketing consultant:
Reem Abeidoh, Lyndon Antcliff, Chris Brogan, John Cass, Brent Csutoras, Jason Falls, Eric Lander, Matt McGee, Marc Mezzacca, Wendy Piersall, Brendan Picha, Stephen Pitts, Bill Slawski, Tadeusz Szewczyk, Brian Wallace, Tamar Weinberg, Marty Weintraub and Chris Winfield (hope no one was left out, it was not intentional)
Happy Holidays and wishing you all the best in your endeavors in the upcoming new year!
- Derek Edmond
Cape Cod SEO
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