When Marty Weintraub asked if I wanted to cover SES San Jose as a live blogger for aimClear, the only answer that made sense was to [emphatically] say “YES”. San Jose, the largest search engine marketing conference in the business, and scores of talented people to learn from and network with was an opportunity not to be missed.
In the end, I found out was just how challenging and rewarding live blogging can be.
Not only was I able to come out of the experience a better blogger but I was able to take so much more from the sessions I covered. The concentration on each presentation in coordination with the speed of entry on the keyboard meant that only a thorough comprehension of the material would be acceptable.
While I already understood live blogging would be a challenge, I have a completely new appreciation for those deep in the trenches on a regular basis (talented people like Barry Schwartz, Adam Singer, Rebecca Kelley, and Virginia Nussey, )
Live blogging was only half of the fun though.
It was phenomenal to meet, learn from and share experiences and discussion with an amazing number of talented online marketers.
Thanks so much for sharing your time – Adam, Anne Kennedy, Barry, Bill Leake, Dana Lookadoo, Dave Snyder, David Szetela, Glenn Chen, Greg Finn, Jason Arango, Jason Ibarra, Jeff Ferguson, Jennifer Sable Lopez, Jordan Kasteler, Kevin Newcomb, Melissa Wickstead, Rebecca, Todd Malicoat, Virginia, and the team at WordStream (Tom, Larry, and Constance – who we still need to schedule a time to coordinate a demo). Hoping I did not miss anyone and apologies if that is the case.
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