Search Behavior Related to Cape Cod Specific Keywords

For the most part, there are two areas of concentration that represent the highest percentage of reasons that people search for Cape Cod-specific information:

  • Cape Cod Vacation or Travel Information, especially lodging and accommodations
  • Cape Cod Real Estate (including rentals and travel-specific information)

The Cape Cod Chamber of Commerce provides data on travel information and other interesting visitor statistics. Over 4.5 million people visited the Cape Cod National Seashore in 2006, spending in excess of $16 million dollars for hotels and lodging. Nearly 75% of that volume happens between June and September, the lifeblood of revenue for many full-time Cape Cod residents.

According to Keyword Discovery, here is a breakdown of the most popular search queries related to “Cape Cod” information. The search/day information is an approximate number, derived from their own formula based on market size and age of the keyword in their database.

Cape Cod Related Search Volumes

  • cape cod – 6,908 searches/day
  • cape cod vacation rentals – 1,917 searches/day
  • cape cod hotels – 1,192 searches/day
  • hotels in cape cod – 1,133 searches/day
  • cape cod real estate – 733 searches/day
  • cape cod vacation – 500 searches/day
  • cape cod rental – 375 searches/day
  • cape cod vacation rental – 367 searches/day
  • cape cod hotel – 358 searches/day
  • cape cod lodging – 350 searches/day
  • cape cod vacations – 308 searches/day
  • cape cod rentals – 292 searches/day
  • cape cod times – 292 searches/day
  • cape cod travel – 200 searches/day
  • cape cod home plan – 192 searches/day
  • cape cod cod personals – 183 searches/day
  • cape cod motel – 150 searches/day
  • cape cod rental vacation – 142 searches/day
  • cape cod mass – 142 searches/day
  • cape cod bracelet – 133 searches/day

Analysis of Cape Cod Keyword Data
Of the top 20 total “Cape Cod” searches, 13 are directly related to travel and lodging information on Cape Cod, 3 are related to Cape Cod real estate and 2 can be assumed to be for information-related searches (probably related to travel or local information). Only 1 result had anything to do with the Cape Cod community directly (“Cape Cod Cod Personals”) or product-specific searches (and the “bracelets”.

A look at the next 75 or so results reveals a reasonable amount of the same data, with more detailed keyword results (town-specific information, abbreviations, extensions to the terms above, etc). Intermixed into these results include references to specific information, such as “cape cod baseball league”, “cape cod community college” etc. For purposes of this analysis, I broke down keyword results into five major themes:

  • Vacation related searches
  • Real Estate/Home Purchase specific searches
  • Product specific searches
  • Resource/Informational related searches
  • Specific Cape Cod Community based searches

Note that some terms, such as “Cape Cod Rental”, may be related to both vacationers and real estate purchases, so the term corresponds to two different themes.

Here is a breakdown of keyword-specific information:

  • Over 75% of the top keyword results were related vacation information
  • 40 – 45% of the terms have to do with real estate specific searches
  • 40% of the terms were “resource” or “information” related. Meaning the searcher may or may not be doing anything other than finding out information on Cape Cod or Cape Cod related activities
  • 30% were results that would seem to be Cape Cod community specific, such as “Cape Cod personals”
  • Less than 20% of the results had to do with people looking for Cape Cod related products or services (other than real estate of course), 5 of the results were for the “Cape Cod Bracelet” or related terms

For businesses looking to sell products or services on Cape Cod, especially in the vacation season, it would be best served to spend your online advertising revenue on websites that are featured prominently in travel and real estate related websites. Here are a couple recommendations when making the decision on where and how to advertise:

  • Consider how prominently your advertisement will appear on the website. Speaking with a few local business owners, it seems pointless financially (in terms of referral traffic and sales) to pay for a general listing in a directory as an example, if sponsored or featured listings take up a large percentage of the visitor’s initial page view (like appearing in the top 3 – 5 search results in Google).
  • Offer to write an article, review or additional resource information for the website of interest, with the caveat of being able to include a link to your website. This gives your business the benefit of a keyword rich link and their business with valuable Cape Cod related content to feature on their website.
  • Partner up offline as well as online. One of the best characteristics of Cape Cod is in the very real community feel between business owners and residents. The better relationships you have offline hopefully transcend into beneficial relationships online as well.

Here is a look at the predicted daily and monthly search volumes for the Top 95 Cape Cod related keywords, according to Keyword Discovery and drafted using Google Spreadsheets.

Also, while somewhat outdated, here is information (PDF file) on the activities and spending amounts of visitors who traveled to Cape Cod between 1999 and 2000.


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