Last night, a colleague and I were debating what an expectation would be for setting a realistic goal for number of quality links attained in a month. Half jokingly I mentioned we should post the question via blog or Twitter to solicit feedback.
Well I decided I’d try my luck via Cape Cod SEO :-).
As an SEO practitioner or site owner, if you’re one focus was to gain inbound links for a period of one month, what would be a realistic expectation for this program?
For the sake of argument, let’s assume the site you are working on is (should be) well known to you (IE, keyword strategy, business model, industry, etc).
Please feel free to comment below and as a “Thank You” for your time, I’ll list participants (with links) via the post.
Thank you for your participation in this link building discussion:
- My suggested benchmark: 30 quality inbound links
- Wil Reynolds
- Monica Wright
- Nataliya Yakushev
- Brendan Picha
- Jim Spencer
- Brian Hawkins
- Peter Davis
- Casie Gillette
- Paddy Moogan
- SEO Denver
QUICK ADDENDUM: Based on initial feedback and comments, here are some additional thoughts:
- In the benchmark determination, it would help to identify the assumption of a full-time work week or not. My 30 link benchmark was actually derived from a client project where 20 – 25 hours per month allocated, but I think one could argue 30 links/month full-time if the quality was there.
- Here is a post I wrote a while back on link building evaluation. Since it is 2 years old it probably needs to be refreshed, but my opinion is that the more criteria that can be satisfied here will lead to a higher quality inbound link
Update 2: It’s worth pointing out that setting a numeric goal for a link building campaign is not the only facet in measuring success. Obviously the improvements in organic search engine traffic, leads, and revenue must happen as well, regardless of the number of links acquired.
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