Perceived SEO Success from Low Hanging Fruit

I want to demonstrate two important SEO observations in this post and one not-so-important announcement to everyone but me:

  • It takes time to achieve SEO success. The more competitive the keywords, the greater the length of time required when trying to achieve success. Be wary of SEO vendors promising quick results for competitive keywords.
  • Know the competitive nature of the keywords you are working towards. Be careful if your SEO vendor (who is promising quick results of course) starts showing you higher rankings for “low hanging fruit”. That means keywords that are not very competitive and likely drive little search traffic, even when you are visible near the top.
  • It took about one month and one week, but I finally knocked off my top competitor and am in the top position, in all three search engines, for “cape cod seo”. It’s worth noting that I still haven’t done much from an SEO perspective with this site, but started focusing on it this past weekend (SEO that is)

Yes, I know “MyBlogLog” is #1 in Google, but that is my profile, so I still consider that part of my site in some respects. The key was moving ahead of Web Fodder in Google search results.

Screenshot of Google Search Results, taken 3/4/2007
Cape Cod SEO ranking on Google

Search Volume for “Cape Cod SEO”

  • Keyword Discovery Search Volume: 0 Searches
  • WordTracker Search Volume: 0 Searches
  • Google Adwords Search Volume: Low Search Volume

My Points In Summary
It took over 30 days to appear at the top of all three search engines for a keyword that is very much “NOT” competitive. This “success” illustrates that even in low volume keyword searches, it takes time to appear in search results. Depending on the competitive nature of the term and the amount of time and effort you put into your SEO strategy, it can take months, even years (for the most competitive online search terms).

In addition, if your SEO vendor is touting their success with a bunch of keyword terms that don’t generate traffic for you – are they really that doing what they should be for your website and business? You may end up paying money for an SEO vendor who gets you top rankings for keywords with little search volume – e.g. “low hanging fruit”. If that is what you want, then it’s money well spent (and there may be real reasons why you want that), but if you are looking for quality leads and improved traffic, start paying attention to the search volume actually generated for the keyword rankings delivered.

Additional, PPC-Related Thought for Cape Cod Advertisers
Looking at the sponsored results for “cape cod seo”, there are definitely some businesses that should be better optimizing their PPC campaigns (attention: Yahoo PPC customers not using negative keywords).

Here are the additional screenshots from MSN and Yahoo:

Screenshot of Yahoo Search Results, taken 3/4/2007
Cape Cod SEO ranking on Yahoo

Screenshot of MSN Search Results, taken 3/4/2007
Cape Cod SEO ranking on MSN

Analysis of the Low Hanging Fruit (Cape Cod SEO)
One Reason This Took Around 40 Days:

  • I think it’s fair to say that “Cape Cod” and “SEO” are two reasonably popular and competitive keywords, both with (traditionally) different audiences related to search. If I had a unique brand name, I bet I would have shown up at the top of Google much faster.

Four Reasons This May Have Been Successful

  • Having “capecodseo.com” as a domain name helps (that would seem simple, but the domain is only 18 months sold and never linked or used prior, so there are some age barriers to overcome)
  • I have “Cape Cod SEO” in my HTML titles (no brainer here)
  • I make an attempt to create good content (subjective of course – and that takes time and effort)
  • I contribute to a handful of SEO-related places that I enjoy reading and the audience involved (again, time and effort, also: I would contribute to more places if those two factors were not involved – and they always are ;-))

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