Cape Cod SEO - A Search Engine Marketing Blog on Cape Cod
Cape Cod SEO is Derek Edmond's blog about search engine optimization, social media, and internet marketing.
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For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume information. In today’s digital landscape, this now includes mobile marketing.
According to a recent eMarketer article, nearly one-quarter of B2B ecommerce professionals said that mobile Web was one of the most influential touch points for their customers. In addition, 28 percent of U.S. C-level executives in the B2B space used a mobile device to research business purchases; 21 percent used a tablet.
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
- How Social Is B2B?
- B2B Marketing: Facebook vs. LinkedIn
- How B2B Marketers Are Scoring Big with Social Media
- 6 Steps to Inbound Marketing Success
- Mobile Marketing by the Numbers
- Marketing in Social Media: What Works for European Marketers
How Social Is B2B?
Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships?
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that stuck out to me was, “Hang out with people who aren’t looking for shortcuts. Learn from them.“.
SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success (it was free, right?). They forgot the time element that factored into the cost of “good SEO”.
Sometimes companies come to SEO consultants with significant problems in the ability of their websites to be found in search engines. These problems may stem from website architectural issues, lack of keyword strategy (and the application of that strategy), or marketing strategy that does not take into account (or even prohibits) the ability to acquire inbound links.
On occasion, SEO consultants find something unique, something different, that no one else on the marketing team realized. This is rare. There is no SEO pixie dust or black magic coded in a dark basement.
While I am really excited about how the first quarter has turned out at KoMarketing Associates, there is always room for growth. As lead partner in our organization, 2011 has brought on a myriad of new challenges, from partnership development, to lease negotiation, to employee relations.
The most difficult but rewarding has certainly been the latter. While I’m no stranger to management, it is different when the buck truly does stop with me.
I’ve been reading quite a few posts about link building recently. The chatter on Twitter from people I respect in the SEO industry seems to reflect that topic over the past few days.
Working in the search engine marketing industry is an awesome experience. My personal journey has taken me from a hobby, to small business site development, to SEO consulting, and directing the search engine marketing strategies for organizations large and small.
In 2011 I’m taking another leap,
There has not been a post here since February. Kudos if my blog is still in your RSS reader. I owe you better and it is not because I have given up blogging (here and in general). 2010 has been incredibly busy and the writing I have done has taken me to other locations.
Change is in the wind. This post serves simply as a way to let the few still on-board there are pretty big things on the horizon. I am looking forward to sharing them when the time is right, and that will be very soon. More to come…
From my perspective, I see opportunity, but it might not be the same opportunity services like Facebook and Twitter (the apparent direct competition) bring to mind.
After a week of experimenting, here are some of my thoughts on the positives, negatives, and unknowns that could make or break Google Buzz as an serious player in the social networking space.« go back — keep looking »