6 Critical Action Items SEOs Need to Consider With Converged Media

Last week, Altimeter Group published its report “The Converged Media Imperative,” which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.

Converged media represents the utilization of two or more channels (paid, owned, and earned media) working in concert and enabling brands to reach their target audience regardless of channel, medium, or device.

Read the entire post on Search Engine Watch.


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