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Social Media

Twittering Your Way to Social Media Unproductivity

If social media is about a new way to communicate and share online than one aspect of social media marketing is about finding the most effective methods for positioning their product or brand in this communication stream.

There’s nothing wrong with having a passion for social media, but marketers immersed in these strategies need to keep their eye on the prize, for there are many compelling and tempting reasons to lose focus.

Twitter Gone Wrong
Consider this (edited) example from a recent conversation observed on Twitter from a marketing colleague of mine:

6 Social Media “No-Brainers” You Shouldn’t Forget

Whether you’re just beginning your journey into social media or you have already had your share of success and failure (more of the former I would hope) it’s worth revisiting basic characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made.

25 SEO-Related Things To Do During Must See TV Thursdays

My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.

Found on Wikipedia, courtesy of ABC

Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.

Top 10 Most Influential Blog Posts for 2007

And some shouts out to those who helped shape 2007 for Cape Cod SEO.

It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.

Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.

What is Social Media Saying About You Today?

The title may ask an obvious question to search marketers but the reality is that most of your offline friends have very little clue as to what social media marketing, social media optimization and personal branding online are or why it is of any importance. Unless you are in a related vertical, or own/manage a website which is dependent on the traffic from online visitors, there is probably not much need to be well versed in these subjects.

No One Will Know You’re a Leader If You Don’t Start Telling People

If you take a course in “Leadership”, you’ll have a round table discussion on the qualities of a “leader” and it’s highly unlikely that “self-promotion” and “personal marketing plan” will be traits that get brought up. But the context of most traditional leadership discussions are in relation to a immediate, micro-environment that you are working within or traditional, offline spheres of influence.

16 Ways To Kill Your Blog Strategy Before You Even Start It

The development of a blog takes time and consideration, particularly when building a company blogging strategy, where multiple authors or stakeholders are involved. Strategic blogging decisions include primary blog goals and objectives, the choice of blog software, on-domain versus a new domain and design/usability and functionality. While all of these components of a blogging strategy are important (and essential), here are 16 pitfalls and roadblocks that can stop your blogging initiative dead in it’s tracks, or put yourself on the road to failure, before you even begin your first post.

It’s Not About Me, It’s Really About You

And when I say “you”, I really mean anyone out there using the Internet to find some piece of information that they find valuable. I’ve been fortunate enough to have had conversations with a couple respected social media experts over the past few weeks, and while we were specifically talking about different web applications and their value as a marketing communication vehicle, both eluded to one key point:

Real success in social media is about valuable contribution.

Addicted to Social Media Websites

I tried to avoid getting into Facebook, possibly because I have so many other existing responsibilities, interests and commitments that I just did not want to add another item to my plate. I ended up registering for an account, using the justification that I could better assist clients and friends who wanted to use the application down the road - but that was it. For the greater portion of a day, I even told my co-workers that I was not interested in Facebook and would not spend anymore time with it, after registering.

The Impact of Digg on Your Search Engine Optimization Strategy

Yesterday, the folks at Pronet Advertising, long known for the expertise in social media marketing asked the question: “How Do You Get Your Diggs?“. The truth of the matter is that there are a lot of savvy ways that website owners can gather Diggs (for submissions made of their website content) but a question asked by many small business owners (unfamiliar with social media) is “why this service should matter from an SEO perspective?”. Let’s take a look at 5 of the top stories on today’s Digg Home Page to understand how the “Digg Effect” can be valuable for search engine optimization.

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