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Small Business Strategies
If You Don’t Like Blogging … Stop Blogging
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.
25 SEO-Related Things To Do During Must See TV Thursdays
My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.
Found on Wikipedia, courtesy of ABC
Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.
The Subjectivity of a Search Engine Marketing Recommendation
Or why good information can still lead to bad results
There’s clearly a difference between making a search engine marketing recommendation and implementing that recommendation, be it onpage search engine optimization, social media strategy, PPC ad copy, etc etc. Not only is the direct recommendation subject to varying degrees of interpretation, but so are the moving parts that are related.
A quick example:
- Create HTML Titles Tags with a Keyword Strategy In Mind
Let’s assume we’re targeting “holiday greeting cards” and “Christmas”
- What I envisioned: “Holiday Greeting Cards for the Christmas Season”
- What got created: “Holiday Greeting Cards, Christmas Greeting Cards, Holiday Cards for Christmas”
Recommendations for Cape Cod Businesses Assessing Their Search Marketing Strategy This Offseason
With the holiday weekend past us, dogs are once again allowed on Nauset Beach and most of the seasonal businesses on Cape Cod are assessing the success (or failure) of another tourist season on the Cape. Late fall and winter probably will get filled up with the obligations we’ve missed or delayed, preparation for the holidays and some time for business development. In addition to everything you’ll be doing offline, here are some recommendations for what you can do online, as it relates to the building your search engine marketing success for the Summer of 2008.
No One Will Know You’re a Leader If You Don’t Start Telling People
If you take a course in “Leadership”, you’ll have a round table discussion on the qualities of a “leader” and it’s highly unlikely that “self-promotion” and “personal marketing plan” will be traits that get brought up. But the context of most traditional leadership discussions are in relation to a immediate, micro-environment that you are working within or traditional, offline spheres of influence.
More Information on Google Maps for Local Business Listings
I just updated my Google Maps information and if small businesses are not using this free service (especially in situations where local/regional relevance matters), than they are missing out on a great opportunity. I wrote a post documenting the general process for business owners to submit information to Google Maps before, so I’m writing this post as a logical extension, highlighting the process of updating business information.
Updating Your Google Maps Submission
For whatever reason, Google has decided that my business name is “untitled“, which probably is an issue when it pertains to click-thru rates and the overall brand awareness of my company. Since I changed my mailing address the other day as well, it made sense to go into my account and make some edits.
Search Marketing News and Looking Back through the Second Quarter of 2007
Catching up on some reading yesterday, it just seems that everyone that is writing/working in search engine optimization and search engine marketing is extremely busy, and I am in that group. The mix of client work, company work and personal responsibility just seems to have been stretching my available time to the limit in recent months and I apologize ahead to folks reading this blog, for I have not been able to put a lot of good information out there in a while. It’s not that I don’t have things to write, or information that I think would be valuable, it’s getting the time to get them into this blog (and not becoming homeless and divorced).
To Consult or Not To Consult, That is the SEO Question
If you are reading the SEO blogs in recent months (or at least some of the ones that I read), a hotly debated topic (an SEO challenge if you will) has been brought to the table by many well-known SEO’s in the industry. The subject is in why “SEO Experts” work as SEO Consultants versus optimizing and developing their own revenue generating website properties? In my opinion, there are three underlying issues that bring this subject together:
- What drives individuals to pursue a career as a Search Engine Optimization (Marketing) Consultant?
- Is the SEO Consulting model a model that can provide sustainability for an SEO Expert?
Why Keep Creating Content for Search Rankings?
If your existing website content strategy is based on a 5-page brochure copied from marketing collateral printed in 1997, you may have difficulty achieving long-term website visibility in organic search engine rankings. A reputable SEO consultant should consistently be recommending new content development for your search engine optimization strategy. This post breaks down thoughts on why traditional website content development is so important to your small business search engine optimization strategy.
For those that have a limited time:
Essentially, the reason SEO’s recommend content development boils down to the fact that links improve search rankings and quality content is the best way to obtain quality links. If you want more detail, you may want to read further.
Prequel to the SEO Playbook - What To Do Before You Take The Red Pill
Over the past month, I’ve been having conversations with a few successful entrepreneurs in their own right, that have yet to make the jump to creating a complete website experience with search engine marketing as a core component of traffic and lead generation. They understand the importance of being visible in search engines - both through PPC and organic search results - and realize that there is a time commitment and a financial investment. I had been building a list of “must-read” website resources, so that these folks, and other small business owners, can get have their own initial dossier of web design, development and search engine marketing knowledge to apply in their own business environments.
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