SEO - Search Engine Optimization
Free SEO Advice Is Not Always A Good Idea
I used to wonder why SEO consultants would hesitate to give away free “SEO tips” to their audiences. I’m not talking about an SEO case study or observation made in the context of a specific discussion. A more appropriate example would be the request from a crowd for the broad based recommendation designed to bring top rankings in search.
First, if a so-called SEO professional guarantees #1 keyword rankings in almost any situation, tread very very cautiously with the rest of the discussion.
Why The Repetitive SEO Post Can Still Be Valuable
I haven’t been using Sphinn, a social news site angled to online marketing, much in recent months. It’s partially because I’m busy and my attention has been focused elsewhere, but it’s also due to the fact that I was not seeing topics of interest or that I thought I already knew.
Unless someone directly points me to an article of note or a headline via the Sphinn Twitter feed catches my eye, I haven’t done my part to stay up to date with the community on my own.
One Week of Sphinn SEO Lessons
Web Hosting May Have An Impact On Your Search Strategy
While the selection of a web hosting company may not impact keyword rankings, serious server downtime can do wonders for what searchers may see for your strategic keyword search results.
In other words – don’t let this happen to you….
If You Don’t Like Blogging … Stop Blogging
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.
Is SEO Last Year’s News?
The other day I heard the comment, “SEO was last year’s news”, from a professional with respected credentials. Unfortunately, time and place were not on my side for engaging in a more detailed conversation about that statement. It’s not a new statement being made, but I wonder what the core position is for making the argument.
Consider three main reasons for making that statement:
Link Building Sucks! Here’s What You Need To Do About It
After attending the latest SEO Meetup in Arlington last evening, I was inspired to recap and expand upon the presentation and discussion led by Eric Enge of Stone Temple Consulting.
- The Topic of Discussion: Acquiring High Quality Inbound Links
- The Specific Details: High quality inbound links – from authority websites (think academia, governmental, respected publisher) – require high quality content (think articles, video, widgets etc) designed to be in focus with the marketing strategy of an existing business and its potential customers.
Natural link building. The process of creating something of value, finding authority places to pitch it and being successful in this endeavor.
Apparently Someone At Google Has A Twisted Sense of Humor
When trying to think of a creative way to write this post, the opportunity to have a little fun with everyone’s favorite search engine just seemed to make sense.
For the short term, it appears that Google has had the last laugh.
On January 21st (3 days after the post was published), the Cape Cod SEO home page was removed from Google search engine index. It would seem that this has only affected the home page (for now), as all other pages are still indexed that I can tell.
Check it out:
Here’s the Background:
25 SEO-Related Things To Do During Must See TV Thursdays
My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.
Found on Wikipedia, courtesy of ABC
Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.
Top 10 Most Influential Blog Posts for 2007
And some shouts out to those who helped shape 2007 for Cape Cod SEO.
It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.
Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.
What is Social Media Saying About You Today?
The title may ask an obvious question to search marketers but the reality is that most of your offline friends have very little clue as to what social media marketing, social media optimization and personal branding online are or why it is of any importance. Unless you are in a related vertical, or own/manage a website which is dependent on the traffic from online visitors, there is probably not much need to be well versed in these subjects.
