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SEO - Search Engine Optimization

Web Hosting May Have An Impact On Your Search Strategy

While the selection of a web hosting company may not impact keyword rankings, serious server downtime can do wonders for what searchers may see for your strategic keyword search results.

In other words - don’t let this happen to you….

If You Don’t Like Blogging … Stop Blogging

There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.

Is SEO Last Year’s News?

The other day I heard the comment, “SEO was last year’s news”, from a professional with respected credentials. Unfortunately, time and place were not on my side for engaging in a more detailed conversation about that statement. It’s not a new statement being made, but I wonder what the core position is for making the argument.

Consider three main reasons for making that statement:

Link Building Sucks! Here’s What You Need To Do About It

After attending the latest SEO Meetup in Arlington last evening, I was inspired to recap and expand upon the presentation and discussion led by Eric Enge of Stone Temple Consulting.

• The Topic of Discussion: Acquiring High Quality Inbound Links
• The Specific Details: High quality inbound links - from authority websites (think academia, governmental, respected publisher) - require high quality content (think articles, video, widgets etc) designed to be in focus with the marketing strategy of an existing business and its potential customers.

Natural link building. The process of creating something of value, finding authority places to pitch it and being successful in this endeavor.

Apparently Someone At Google Has A Twisted Sense of Humor

When trying to think of a creative way to write this post, the opportunity to have a little fun with everyone’s favorite search engine just seemed to make sense.

For the short term, it appears that Google has had the last laugh.

On January 21st (3 days after the post was published), the Cape Cod SEO home page was removed from Google search engine index. It would seem that this has only affected the home page (for now), as all other pages are still indexed that I can tell.

Check it out:

Here’s the Background:

14 Browser Toolbars Reviewed from SEOmoz

Rank Fishkin of SEOmoz has a compiled a great post reviewing 14 (13?) different browser toolbars web surfers and web marketers use often. The list includes basic features and why both everyday online users and web professionals may find each one valuable.

What I appreciate most about the post is the fact that clients and professionals often forget why and what each respective party is looking at or valuing when they download and use a browser toolbar.

25 SEO-Related Things To Do During Must See TV Thursdays

My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.

Found on Wikipedia, courtesy of ABC

Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.

Top 10 Most Influential Blog Posts for 2007

And some shouts out to those who helped shape 2007 for Cape Cod SEO.

It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.

Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.

What is Social Media Saying About You Today?

The title may ask an obvious question to search marketers but the reality is that most of your offline friends have very little clue as to what social media marketing, social media optimization and personal branding online are or why it is of any importance. Unless you are in a related vertical, or own/manage a website which is dependent on the traffic from online visitors, there is probably not much need to be well versed in these subjects.

What Your Mama Didn’t Tell You About Becoming an SEO Consultant

Miles Price from Search Engine Journal wrote a great article listing 10 tips for making it in the SEO community. It’s humorous, full of good SEO resources and pulls together tips and ideas for making a name for yourself in the SEO world. While aspiring to become an SEO guru, making the big money and getting your links on Search Engine Land regularly has to be on the mind of every SEO at some point, there is a lot more to the business than most people let on.

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