PPC - Pay Per Click Advertising

A Definition to Search Engine Marketing

When I first started in the business of search engine marketing, I do not believe we were actually coining the term “search engine marketing”, as it is often talked about today. Danny Sullivan was the original leader in the discussion of a term called “search engine marketing” which he used as the umbrella for “the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more”. The original tutorials and topics introducing search engine marketing can be found in Search Engine Watch, which he left in 2006, and now writes and co-owns the resource, Search Engine Land, among other properties under Third Door Media.

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