Link Building
Are You Chasing Your Tail or Building For The Future?
If you’re consistently losing search engine rankings for your specific keyword ideas and can’t figure out what is going wrong, making HTML title changes and updating your Meta Descriptions on an ongoing basis just isn’t going to cut it. It’s like the dog that keeps chasing it’s tail in a circle. It’s easy to do because it’s right there in front of you and it’s easy to grab hold of. But in the end, chasing your tail is a futile exercise that results in a lot of wasted time and energy, which could be spent with much more productive and effective strategies for search engine optimization.
Why Keep Creating Content for Search Rankings?
If your existing website content strategy is based on a 5-page brochure copied from marketing collateral printed in 1997, you may have difficulty achieving long-term website visibility in organic search engine rankings. A reputable SEO consultant should consistently be recommending new content development for your search engine optimization strategy. This post breaks down thoughts on why traditional website content development is so important to your small business search engine optimization strategy.
For those that have a limited time:
Essentially, the reason SEO’s recommend content development boils down to the fact that links improve search rankings and quality content is the best way to obtain quality links. If you want more detail, you may want to read further.
Why Michael Gray Hates SEO Bloggers
Michael Gray recently published a video requesting that SEO bloggers step away from their keyboards and discontinue their posts if they cannot find something of original value to write and instead regurgitate a string of already known pieces of information or updates found on the already widely known websites such Search Engine Watch, Search Engine Land, Marketing Pilgrim, Threadwatch and others.
Six Ways To Improve Your Link Requests
Link building, one of the most important strategies in obtaining a search engine presence, can be done in a variety of ways and tactics. Here are 6 considerations you should make, when taking on a “natural link building” strategy and sending out link requests.
1.) Try To Use A Real Name
And if you can’t get a name, use more than just “hello”. Be professional and courteous in your initial email message. Sometimes, picking up the phone and calling the business or organization first, to establish who to direct a professional correspondence to, is the best bet, especially if you highly value the link opportunity.
Thoughts on Wikipedia and Bad Link Building Practices
The news that Wikipedia will be tagging all hyperlinks to external sites with “no follow” attributes is disappointing but not shocking. Because of Wikipedia’s high rankings in search engines like Google and Yahoo, as well as the ability for almost anyone to edit or create content on the site, there undoubtedly are spam tactics in play for attempting to place links within its content. This has caused somewhat of an uproar in the SEO community, as it is very likely that the value of an inbound link is what enables a site like Wikipedia to even become popular in search rankings.
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