Link Building

Recommendations for Handling Google’s Latest Penalty to Real Estate and Regional Websites

A few weeks ago, Rand from SEOmoz posted an article and chart that talked about identifying if your website had been penalized by Google and a process for potentially understanding the extent to which you have been penalized. The article has become even more valuable as a result of recent changes in Google search results this June that appear to have (particularly) affected the real estate market and real estate websites engaged in high volume link exchanges. In addition, there is an great discussion between Rand and Matt Cutts of Google that addresses the topic of search penalties, how they can be potentially resolved and what “red alerts” may trigger a penalty.

Getting Detail-Oriented When It Comes to Link Building

The creation of inbound links to your website is absolutely critical to a search engine optimization strategy and the improvement of search engine rankings. While there is a tremendous amount of link building strategies and ideas out there for webmasters and marketers to learn and practice, I find that the management and documentation of your link building initiatives is just as important when crafting a complete SEO strategy.

The Process of Link Building
At a high level, individuals and companies focusing on link building strategies really need to consider:

  • Creating valuable content that can be deemed “link worthy“

Understanding the Social Media Madness

It’s important to understand the objectives of your social media strategy and how it impacts search engine optimization.
The integration of a social media strategy is one of the most popular topics in search engine optimization today. At SES NY, speakers on social media optimization agreed that the audience size had more than doubled since SES Chicago (about 5 months prior), reflecting the growth of interest. eMoms at Home recently published an excellent resource for understanding social media websites (in particular, Digg, Reddit, StumbleUpon and and social media strategy. The article breaks down:

  • Why you should consider a social media strategy.

Are You Chasing Your Tail or Building For The Future?

If you’re consistently losing search engine rankings for your specific keyword ideas and can’t figure out what is going wrong, making HTML title changes and updating your Meta Descriptions on an ongoing basis just isn’t going to cut it. It’s like the dog that keeps chasing it’s tail in a circle. It’s easy to do because it’s right there in front of you and it’s easy to grab hold of. But in the end, chasing your tail is a futile exercise that results in a lot of wasted time and energy, which could be spent with much more productive and effective strategies for search engine optimization.

Why Keep Creating Content for Search Rankings?

If your existing website content strategy is based on a 5-page brochure copied from marketing collateral printed in 1997, you may have difficulty achieving long-term website visibility in organic search engine rankings. A reputable SEO consultant should consistently be recommending new content development for your search engine optimization strategy. This post breaks down thoughts on why traditional website content development is so important to your small business search engine optimization strategy.

For those that have a limited time:
Essentially, the reason SEO’s recommend content development boils down to the fact that links improve search rankings and quality content is the best way to obtain quality links. If you want more detail, you may want to read further.

Why Michael Gray Hates SEO Bloggers

Michael Gray recently published a video requesting that SEO bloggers step away from their keyboards and discontinue their posts if they cannot find something of original value to write and instead regurgitate a string of already known pieces of information or updates found on the already widely known websites such Search Engine Watch, Search Engine Land, Marketing Pilgrim, Threadwatch and others.

Six Ways To Improve Your Link Requests

Link building, one of the most important strategies in obtaining a search engine presence, can be done in a variety of ways and tactics. Here are 6 considerations you should make, when taking on a “natural link building” strategy and sending out link requests.

1.) Try To Use A Real Name
And if you can’t get a name, use more than just “hello”. Be professional and courteous in your initial email message. Sometimes, picking up the phone and calling the business or organization first, to establish who to direct a professional correspondence to, is the best bet, especially if you highly value the link opportunity.

Thoughts on Wikipedia and Bad Link Building Practices

The news that Wikipedia will be tagging all hyperlinks to external sites with “no follow” attributes is disappointing but not shocking. Because of Wikipedia’s high rankings in search engines like Google and Yahoo, as well as the ability for almost anyone to edit or create content on the site, there undoubtedly are spam tactics in play for attempting to place links within its content. This has caused somewhat of an uproar in the SEO community, as it is very likely that the value of an inbound link is what enables a site like Wikipedia to even become popular in search rankings.

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