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Link Building

If You Don’t Like Blogging … Stop Blogging

There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.

Link Building Sucks! Here’s What You Need To Do About It

After attending the latest SEO Meetup in Arlington last evening, I was inspired to recap and expand upon the presentation and discussion led by Eric Enge of Stone Temple Consulting.

• The Topic of Discussion: Acquiring High Quality Inbound Links
• The Specific Details: High quality inbound links - from authority websites (think academia, governmental, respected publisher) - require high quality content (think articles, video, widgets etc) designed to be in focus with the marketing strategy of an existing business and its potential customers.

Natural link building. The process of creating something of value, finding authority places to pitch it and being successful in this endeavor.

25 SEO-Related Things To Do During Must See TV Thursdays

My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.

Found on Wikipedia, courtesy of ABC

Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.

Link Building 101: What Should Be Evaluated With Each Link Opportunity

While having dinner with a colleague the other day, we were discussing the particulars of effective link building campaigns. Not necessarily social media or blog strategies, but raw, traditional link building: finding prospects, evaluating websites and soliciting link requests. This post is about the factors website owners should be aggregating when researching and evaluating possible link opportunities and what sort of existing, tangible benchmarks you can set in your prospecting strategy.

No One Will Know You’re a Leader If You Don’t Start Telling People

If you take a course in “Leadership”, you’ll have a round table discussion on the qualities of a “leader” and it’s highly unlikely that “self-promotion” and “personal marketing plan” will be traits that get brought up. But the context of most traditional leadership discussions are in relation to a immediate, micro-environment that you are working within or traditional, offline spheres of influence.

Evaluating Inbound Link Results in Search Engines

The creation of quality inbound links is the most important ingredient when it pertains to long-term search engine optimization success. The process for inbound link creation is a long-term commitment, which involves the creation of link-worthy content, effective link submissions and detailed documentation and reporting, among a series of other strategies and ideas (some good and some bad). As an ongoing practice, I recommend that website owners check their inbound links as recorded by the major search engines, in order to get a better understanding of what inbound links each search engine has found; but it’s important to realize that these queries may not always be accurate or up-to-date, so caution must be taken when evaluating this information.

Recommendations for Handling Google’s Latest Penalty to Real Estate and Regional Websites

A few weeks ago, Rand from SEOmoz posted an article and chart that talked about identifying if your website had been penalized by Google and a process for potentially understanding the extent to which you have been penalized. The article has become even more valuable as a result of recent changes in Google search results this June that appear to have (particularly) affected the real estate market and real estate websites engaged in high volume link exchanges. In addition, there is an great discussion between Rand and Matt Cutts of Google that addresses the topic of search penalties, how they can be potentially resolved and what “red alerts” may trigger a penalty.

Getting Detail-Oriented When It Comes to Link Building

The creation of inbound links to your website is absolutely critical to a search engine optimization strategy and the improvement of search engine rankings. While there is a tremendous amount of link building strategies and ideas out there for webmasters and marketers to learn and practice, I find that the management and documentation of your link building initiatives is just as important when crafting a complete SEO strategy.

The Process of Link Building
At a high level, individuals and companies focusing on link building strategies really need to consider:

• Creating valuable content that can be deemed “link worthy“

Understanding the Social Media Madness

It’s important to understand the objectives of your social media strategy and how it impacts search engine optimization.
The integration of a social media strategy is one of the most popular topics in search engine optimization today. At SES NY, speakers on social media optimization agreed that the audience size had more than doubled since SES Chicago (about 5 months prior), reflecting the growth of interest. eMoms at Home recently published an excellent resource for understanding social media websites (in particular, Digg, Reddit, StumbleUpon and del.icio.us) and social media strategy. The article breaks down:

• Why you should consider a social media strategy.

Are You Chasing Your Tail or Building For The Future?

If you’re consistently losing search engine rankings for your specific keyword ideas and can’t figure out what is going wrong, making HTML title changes and updating your Meta Descriptions on an ongoing basis just isn’t going to cut it. It’s like the dog that keeps chasing it’s tail in a circle. It’s easy to do because it’s right there in front of you and it’s easy to grab hold of. But in the end, chasing your tail is a futile exercise that results in a lot of wasted time and energy, which could be spent with much more productive and effective strategies for search engine optimization.

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