If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Call center environments require you to react very quickly to customer information and it’s in product expertise that more productive communication can be made.
The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages. Your own product and solution knowledge is critical in communication as well.
But the key difference is that with link outreach (B2B or B2C), you have the ability to thoroughly prepare for the communication at hand (at least the initial steps). Preparation is critical. Here are five preparation steps I would recommend when it pertains to B2B link-related outreach.
We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily.
As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the damage. 81% of the 500+ respondents claimed no recovery.
I’ve been reading quite a few posts about link building recently. The chatter on Twitter from people I respect in the SEO industry seems to reflect that topic over the past few days.
Last night, a colleague and I were debating what an expectation would be for setting a realistic goal for number of quality links attained in a month. Half jokingly I mentioned we should post the question via blog or Twitter to solicit feedback.
Well I decided I’d try my luck via Cape Cod SEO :-).
As an SEO practitioner or site owner, if you’re one focus was to gain inbound links for a period of one month, what would be a realistic expectation for this program?
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.
- The Topic of Discussion: Acquiring High Quality Inbound Links
- The Specific Details: High quality inbound links – from authority websites (think academia, governmental, respected publisher) – require high quality content (think articles, video, widgets etc) designed to be in focus with the marketing strategy of an existing business and its potential customers.
Natural link building. The process of creating something of value, finding authority places to pitch it and being successful in this endeavor.
My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.
Found on Wikipedia, courtesy of ABC
Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.
While having dinner with a colleague the other day, we were discussing the particulars of effective link building campaigns. Not necessarily social media or blog strategies, but raw, traditional link building: finding prospects, evaluating websites and soliciting link requests. This post is about the factors website owners should be aggregating when researching and evaluating possible link opportunities and what sort of existing, tangible benchmarks you can set in your prospecting strategy.
If you take a course in “Leadership”, you’ll have a round table discussion on the qualities of a “leader” and it’s highly unlikely that “self-promotion” and “personal marketing plan” will be traits that get brought up. But the context of most traditional leadership discussions are in relation to a immediate, micro-environment that you are working within or traditional, offline spheres of influence.
The creation of quality inbound links is the most important ingredient when it pertains to long-term search engine optimization success. The process for inbound link creation is a long-term commitment, which involves the creation of link-worthy content, effective link submissions and detailed documentation and reporting, among a series of other strategies and ideas (some good and some bad). As an ongoing practice, I recommend that website owners check their inbound links as recorded by the major search engines, in order to get a better understanding of what inbound links each search engine has found; but it’s important to realize that these queries may not always be accurate or up-to-date, so caution must be taken when evaluating this information.keep looking »