Google Buzz: Positives, Negatives, and the Unknown

If you are an Internet marketer, you’ve no doubt been inundated with Google Buzz over the past few days. As I’ve read through articles and blog posts about Buzz, there’s certainly mixed emotions.

From my perspective, I see opportunity, but it might not be the same opportunity services like Facebook and Twitter (the apparent direct competition) bring to mind.

After a week of experimenting, here are some of my thoughts on the positives, negatives, and unknowns that could make or break Google Buzz as an serious player in the social networking space.

Experimenting with Google Friend Connect

I’ve started paying attention to Google’s initiatives with the Social Web, particularly Google Friend Connect and the development of Google profile-related initiatives. Here’s a video that explains Friend Connect:

Social Networking and Google

Apparently Someone At Google Has A Twisted Sense of Humor

When trying to think of a creative way to write this post, the opportunity to have a little fun with everyone’s favorite search engine just seemed to make sense.

For the short term, it appears that Google has had the last laugh.

On January 21st (3 days after the post was published), the Cape Cod SEO home page was removed from Google search engine index. It would seem that this has only affected the home page (for now), as all other pages are still indexed that I can tell.

Check it out:

Site Indexing Results for
Here’s the Background:

Why You Should Use [Exact Match] in Your Google AdWords Campaigns

More business owners than I would expect treat the exact match function of Google AdWords in a similar way that traditional searchers are unaware of search query shortcuts and advanced operators in the search field. I would recommend using the Exact Match keyword function in every Google AdWords campaign that a small businesses is running, no matter how valuable or high priority a particular keyword may appear to be. Here are a couple reasons why and how business owners can leverage this information.

Screenshot of an AdWords Campaign Setup

Google’s Matt Cutts Talks About Web Address Management

Stephan Spencer reveals some key insights from Matt Cutts’ presentation at WordCamp 2007 last week in San Francisco on the CNET News Blog. One of the major points is that Google will begin to recognize underscores as word separators, which had not always been the case. That means that the usage of the term “search_engine_optimization” in a web address historically would not have been read by Google as “search engine optimization” (it would have been read as “searchengineoptimization”). Traditionally, incorporating hyphens in keyword specific terms is the SEO best practice for creating keyword sensitive web addresses. That being said, it’s unclear if Google is actually incorporating this functionality now, or in the near future, so I would still recommend using hyphens in the short term (if you are currently implementing keyword specific web addresses).

More Information on Google Maps for Local Business Listings

I just updated my Google Maps information and if small businesses are not using this free service (especially in situations where local/regional relevance matters), than they are missing out on a great opportunity. I wrote a post documenting the general process for business owners to submit information to Google Maps before, so I’m writing this post as a logical extension, highlighting the process of updating business information.

Updating Your Google Maps Submission
For whatever reason, Google has decided that my business name is “untitled“, which probably is an issue when it pertains to click-thru rates and the overall brand awareness of my company. Since I changed my mailing address the other day as well, it made sense to go into my account and make some edits.