With the new year upon us, search engine marketers are focused on putting the foundation together for campaign execution throughout 2013. Central among the strategies meant to deliver B2B SEO results will be content marketing.
Just in time for preparation in the new year, MarketingProfs and the Content Marketing Institute launched their 2013 B2B Content Marketing Report, looking at budgets, benchmarks, and trends to watch for with B2B content marketing.
As I reviewed the report, a few key takeaways were important to me, as it pertains to B2B SEO programs we’re launching this year. After a recap of those takeaways, I’ve included my suggested checklist of questions to ask at every stage of a content marketing campaign.