Blogging Strategies
6 Social Media “No-Brainers” You Shouldn’t Forget
Whether you’re just beginning your journey into social media or you have already had your share of success and failure (more of the former I would hope) it’s worth revisiting basic characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made.

If You Don’t Like Blogging … Stop Blogging
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.

25 SEO-Related Things To Do During Must See TV Thursdays
My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.
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Found on Wikipedia, courtesy of ABC
Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.
Top 10 Most Influential Blog Posts for 2007
And some shouts out to those who helped shape 2007 for Cape Cod SEO.
It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.

Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.
Having Fun With Blog Comment Spam
Defensio has a nice post explaining the new wave of comment spam some bloggers have seen and also provides reasons as to why these new tactics are being employed. The main strategy appears to be an attempt to get the IP of the blog spammer whitelisted; thereby allowing them to bypass spam filters in the future (and possibly dump outbound links to their favorite websites).
The first time I saw the following comment:
“This is exactly what I expected to find out after reading the title [INSERT TITLE OF BLOG POST HERE]. Thanks for informative article”
16 Ways To Kill Your Blog Strategy Before You Even Start It
The development of a blog takes time and consideration, particularly when building a company blogging strategy, where multiple authors or stakeholders are involved. Strategic blogging decisions include primary blog goals and objectives, the choice of blog software, on-domain versus a new domain and design/usability and functionality. While all of these components of a blogging strategy are important (and essential), here are 16 pitfalls and roadblocks that can stop your blogging initiative dead in it’s tracks, or put yourself on the road to failure, before you even begin your first post.
It’s Not About Me, It’s Really About You
And when I say “you”, I really mean anyone out there using the Internet to find some piece of information that they find valuable. I’ve been fortunate enough to have had conversations with a couple respected social media experts over the past few weeks, and while we were specifically talking about different web applications and their value as a marketing communication vehicle, both eluded to one key point:
Real success in social media is about valuable contribution.
5 SEO-Related Blogs & Resources To Read and Why I Would Recommend Them
I had the opportunity to stop into the monthly meeting for the Cambridge SEO Meetup Group the other night and had an excellent time talking to other search engine marketing professionals, small business owners and folks generally interested in how SEO can become a component of their online marketing strategy. Among the questions and discussions brought up was the question on “what websites do you go to obtain search engine related information and resources?“. We ran out of time last night to really open that question up for discussion, so I thought I would provide my answer through this post.
Search Marketing News and Looking Back through the Second Quarter of 2007
Catching up on some reading yesterday, it just seems that everyone that is writing/working in search engine optimization and search engine marketing is extremely busy, and I am in that group. The mix of client work, company work and personal responsibility just seems to have been stretching my available time to the limit in recent months and I apologize ahead to folks reading this blog, for I have not been able to put a lot of good information out there in a while. It’s not that I don’t have things to write, or information that I think would be valuable, it’s getting the time to get them into this blog (and not becoming homeless and divorced).
Two Easy-to-Use Tools For Creating Social Bookmarking Links and Icons
It almost seems like the most popular blogs are “too cool” to include social bookmarking widgets on their websites, but I still like playing around with all of the different tools and plugins that are out there for blog authors and webmasters. In the never ending search for interesting widgets, here are two easy-to-use tools for creating social bookmarking links.
Push.cx - Sociable WordPress Plugin
Push.cx offers a plugin specific to WordPress blogs that allows the author to add social bookmarking link icons to all of their posts, pages and resources. The best part about it is that there is almost zero need for coding experience or HTML knowledge.
