For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts.
You can never stop learning and sharing. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members.
While 2009 was a tumultuous year for many, I look back at 2009 as a year of considerable success and growth. Even though last year had its own significant challenges and losses, they stood only to accentuate the high points and achievements.
I spent less time blogging in 2009, continuing a trend from the year before. I cut RSS subscriptions, funneling information through social media channels instead. Professional commitments, additional responsibilities, and other interests took up more of my time. But as the year moved on, professional curiosity moved back into the blogosphere and blogging in general.
I’ve historically recommended using a custom permalink structure which includes only the /%postname%/ element. This eliminates the date-based folder hierarchy while still enabling the creation of a keyword-friendly web address.
WordPress is a fantastic resource for the small businesses needing easy-to-use, free software for running a blog or small website. Most would agree that “out-of-the-box”, WordPress is easy to install, configure and design to fit one’s business needs.
Business owners should note that the WordPress default configuration does lack certain best practices of basic SEO.
In this post I’ve outlined seven challenges all website owners face with search engine optimization. For each one, I’ll outline how WordPress users can overcome these challenges with WordPress plugins, administrative settings and some basic customization.
Whether you’re just beginning your journey into social media or you have already had your share of success and failure (more of the former I would hope) it’s worth revisiting basic characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made.
There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy.
My wife is a big “Ugly Betty“, “Grey’s Anatomy” fan and still appreciates television without the Tivo or DVR (although she’ll go to ABC.com if we miss something). Even though I’m not a dedicated viewer, Thursday nights represent a bit of family time, and fortunately, only my physical presence is really required.
Found on Wikipedia, courtesy of ABC
Thus, “Must See TV Thursdays” becomes a 2 hour opportunity to tie up loose ends from the regular work day, work on few side projects or catch up on the personal “to do list”.
And some shouts out to those who helped shape 2007 for Cape Cod SEO.
It’s hard to believe that it is already mid-December and we’re focusing on what’s next in 2008. So much has happened in the search engine marketing industry and related verticals (social media, blogging, web design etc) and with over 100 RSS feeds in my RSS reader, it’s hard to keep up, let alone stay on pace. However, every once and while, blog posts are written that just illustrate a new perspective on an idea or concept, or perhaps provide so much valuable information, that it’s impossible not to save and share.
Here’s a look at 10 blog posts that I found to be incredibly valuable and influential for me professionally and personally (organized by date published). It’s by no means authoritative and absolutely subjective to where I am or have been in my endeavors. Hopefully you can find value in these blog posts as well.
Defensio has a nice post explaining the new wave of comment spam some bloggers have seen and also provides reasons as to why these new tactics are being employed. The main strategy appears to be an attempt to get the IP of the blog spammer whitelisted; thereby allowing them to bypass spam filters in the future (and possibly dump outbound links to their favorite websites).
The first time I saw the following comment:
“This is exactly what I expected to find out after reading the title [INSERT TITLE OF BLOG POST HERE]. Thanks for informative article”
The development of a blog takes time and consideration, particularly when building a company blogging strategy, where multiple authors or stakeholders are involved. Strategic blogging decisions include primary blog goals and objectives, the choice of blog software, on-domain versus a new domain and design/usability and functionality. While all of these components of a blogging strategy are important (and essential), here are 16 pitfalls and roadblocks that can stop your blogging initiative dead in it’s tracks, or put yourself on the road to failure, before you even begin your first post.keep looking »