B2B Marketers: Are You Buying Links or Building Links?

Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships?

Building Blocks

I recently attended a networking event discussing the myths and misconceptions about paid links for search engine optimization (SEO). The presenter posed a compelling argument about how paid links can augment an SEO campaign, focused in three key areas of context.

Read the entire post on Search Engine Watch.


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