Are You Chasing Your Tail or Building For The Future?

If you’re consistently losing search engine rankings for your specific keyword ideas and can’t figure out what is going wrong, making HTML title changes and updating your Meta Descriptions on an ongoing basis just isn’t going to cut it. It’s like the dog that keeps chasing it’s tail in a circle. It’s easy to do because it’s right there in front of you and it’s easy to grab hold of. But in the end, chasing your tail is a futile exercise that results in a lot of wasted time and energy, which could be spent with much more productive and effective strategies for search engine optimization.

Ask yourself if you’ve done the following:

  • Used a keyword research tool to figure out what your high value keywords really are.
  • Created unique HTML titles and Page Headings which incorporate your keyword strategy in a search engine friendly and effective manner.
  • Created unique meta descriptions that accurately represent the information found on each page.
  • Compared your page tagging information with everyone you are competing with and determined that your Titles, Headings and Descriptions are just as good (if not better) than everyone else.
  • Asked five other people you respect and listen to to compare your page tagging information with everyone you are competing with and determined that your Titles, Headings and Descriptions are just as good (if not better) than everyone else.

If you’ve gone through this vicious cycle once, you don’t need to go through it again. The time you are spending tweaking your titles is being wasted and you need to start figuring out how to get more inbound links and building out your website presence.

In other words, start building quality content and figuring out ways to get other related websites and website owners to link to you. Use your “search savviness” to figure out where your customers are online, where they may be, and how you can leverage the most popular of these applicable web properties to drive traffic and inbound links to your site (you’ve already realized SEO is valuable, and you have your own website, so there is a good chance your either reasonably intelligent or reasonably motivated or both).

The game of search engine optimization is changing rapidly and new opportunities are getting harder and harder to leverage and gain foothold in. If you’ve spent the time to research keywords for popularity and search volume, properly tagged your pages and structure your existing web page material in a logical and sensible manner, then it makes no sense to spend the time with minor tweaks and edits. Worry about your metadata later, start worrying about how your going to attract new links and build new content now.


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