While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives.
Jargon, conflicting “expert” opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers know how important organic search can be to their online marketing initiatives, but often get confused as to what they truly need. All they know is that they “need SEO.”
The commoditization of various SEO services further complicates B2B marketers’ understanding. More product-oriented SEO sales strategies set an anchor on perceived value, establishing expectations for all SEO service providers.
Thanks for reading my blog, you may want to subscribe to the RSS feed, or follow on Twitter for future updates and information as well!