With the Thanksgiving holiday behind us, B2B marketers must now focus on wrapping up 2012 and preparing projections and budgets for the upcoming year. A common theme we have seen with our clients is to define a few “big” Web enhancements that will be associated to B2B search engine marketing in the coming year.
Website functionality requests are usually a component of B2B SEO that need to be budgeted in larger organizations, since the website is often managed by a different department than marketing. SEO is often a small component of the Web team’s overall priorities and responsibilities in any given year.
Here are three Web initiatives that we’re recommending our clients budget for as we look forward to strategic SEO planning in the coming year.
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