Cape Cod SEO - A Search Engine Marketing Blog on Cape Cod

Cape Cod SEO is Derek Edmond's blog about search engine optimization, social media, and internet marketing. In addition, it's a look at the unique environment that is Cape Cod, Massachusetts.


Google Buzz: Positives, Negatives, and the Unknown


If you are an Internet marketer, you’ve no doubt been inundated with Google Buzz over the past few days. As I’ve read through articles and blog posts about Buzz, there’s certainly mixed emotions.

From my perspective, I see opportunity, but it might not be the same opportunity services like Facebook and Twitter (the apparent direct competition) bring to mind.

After a week of experimenting, here are some of my thoughts on the positives, negatives, and unknowns that could make or break Google Buzz as an serious player in the social networking space.

... Read the full post

February 15, 2010 | Filed Under Google, Social Media | Bookmark | 2 Comments

Top 10 Most Influential Blog Posts for 2009

While 2009 was a tumultuous year for many, I look back at 2009 as a year of considerable success and growth. Even though last year had its own significant challenges and losses, they stood only to accentuate the high points and achievements.

I spent less time blogging in 2009, continuing a trend from the year before. I cut RSS subscriptions, funneling information through social media channels instead. Professional commitments, additional responsibilities, and other interests took up more of my time. But as the year moved on, professional curiosity moved back into the blogosphere and blogging in general.

... Read the full post

January 11, 2010 | Filed Under Blogging, General, Posts & Conversations, SEO | Bookmark | 2 Comments

The Shrinking Gap Between Personal & Professional Space Online

The BBC recently published a video on how the internet is blurring the social boundaries between our personal and professional lives seen online. It brings to attention how much of ourselves is being broadcast on the internet and how a younger generation’s comfort with these applications brings inherent risk as well.

As 2009 comes to a close, I’ve been reflecting a great deal on how social media is bridging a shrinking gap between my personal and professional space online, and what it means to me.

... Read the full post

December 29, 2009 | Filed Under Social Media | Bookmark | 2 Comments

8 Essential Tools for the Aspiring Digg Power User

With over 40 million unique visitors per month (according to Compete.com) Digg is one of the most popular sites on the Internet. Getting an article on the Digg home page can send tens of thousands of unique visitors and generate hundreds of back links.

Digg
... Read the full post

December 9, 2009 | Filed Under Digg, Social Media | Bookmark | 4 Comments

What is a Realistic Link Building Benchmark for a Link Builder?

Last night, a colleague and I were debating what an expectation would be for setting a realistic goal for number of quality links attained in a month. Half jokingly I mentioned we should post the question via blog or Twitter to solicit feedback.

Well I decided I’d try my luck via Cape Cod SEO :-) .

As an SEO practitioner or site owner, if you’re one focus was to gain inbound links for a period of one month, what would be a realistic expectation for this program?

... Read the full post

December 4, 2009 | Filed Under Link Building | Bookmark | 24 Comments

The Power of Niche Communities in Traffic Acquisition

The most underrated component of a social media strategy is the targeting of niche communities. I’m not sure why that is the case but have a few suspicions.

For one, success stories and buzz around popular networks like Facebook, Twitter, Digg, etc dominates the web. Niche communities are also harder to locate. In many cases, the initial traffic/networking value may seem poor in comparison to the time investment.

I’m a firm believer in finding your sweet spot in niche communities. Here are two examples from friends and colleagues.

... Read the full post

November 21, 2009 | Filed Under Social Media | Bookmark | 5 Comments

A Beginner’s Guide to Personal Brand Management in Search

A set of recommendations for ranking for your name in search engine results.
Search Results for "Derek Edmond"

As recent as a year or two ago, Google would list a map of “Edmond, Oklahoma” when you searched for “Derek Edmond“. It was annoying but not a big deal in the grand scheme of things.

Even before Google finally realized my name should not be associated with “oil dereks in the Oklahoma area“, I was working on making sure the rest of the search results showed more “professional” information.

... Read the full post

September 18, 2009 | Filed Under SEO, Social Media | Bookmark | 3 Comments

SES San Jose 2009: Thanks for the Fantastic Experience

San Jose

When Marty Weintraub asked if I wanted to cover SES San Jose as a live blogger for aimClear, the only answer that made sense was to [emphatically] say “YES”. San Jose, the largest search engine marketing conference in the business, and scores of talented people to learn from and network with was an opportunity not to be missed.

In the end, I found out was just how challenging and rewarding live blogging can be.

... Read the full post

August 17, 2009 | Filed Under Events | Bookmark | 5 Comments

How Would You Get Into Online Marketing?

I enjoy playing volleyball. Not BBQ, family reunion style but a relatively competitive style of play. A friend of mine who also plays sent me an email, asking how an “outsider” might be able to break into the marketing and/or advertising world.

The subject line of his email read: “You Spike Like a Girl”

... Read the full post

July 27, 2009 | Filed Under General | Bookmark | 3 Comments

Is Twitter Making You a Lazy Blogger?

Apparently, I was a week behind with feeds in my RSS reader but did manage to read Lyndon Antcliff’s post on why he won’t tweet Rand Fishkin. If you’re suffering from writers block yet spending too much time on Twitter, perhaps you should read it as well.

... Read the full post

July 1, 2009 | Filed Under SEO, Social Media | Bookmark | 2 Comments
keep looking »