Cape Cod SEO - A Search Engine Marketing Blog on Cape Cod
Cape Cod SEO is Derek Edmond's blog about search engine optimization, social media, and internet marketing.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that stuck out to me was, “Hang out with people who aren’t looking for shortcuts. Learn from them.“.
SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success (it was free, right?). They forgot the time element that factored into the cost of “good SEO”.
Examples of SEO shortcuts:
The Truth About SEO Pixie Dust
Sometimes companies come to SEO consultants with significant problems in the ability of their websites to be found in search engines. These problems may stem from website architectural issues, lack of keyword strategy (and the application of that strategy), or marketing strategy that does not take into account (or even prohibits) the ability to acquire inbound links.
Note that these are high level examples of problems for which any marketer spending a few hours researching SEO will realize.
On occasion, SEO consultants find something unique, something different, that no one else on the marketing team realized. This is rare. There is no SEO pixie dust or black magic coded in a dark basement.
3 Simple Management Practices That Help Lead to Success
While I am really excited about how the first quarter has turned out at KoMarketing Associates, there is always room for growth. As lead partner in our organization, 2011 has brought on a myriad of new challenges, from partnership development, to lease negotiation, to employee relations.
The most difficult but rewarding has certainly been the latter. While I’m no stranger to management, it is different when the buck truly does stop with me.
The Truth About Link Building Is That It’s Usually Hard Work
I’ve been reading quite a few posts about link building recently. The chatter on Twitter from people I respect in the SEO industry seems to reflect that topic over the past few days.
From link building techniques to preventing link spam to the pros and cons of competitive link analysis, SEO professionals have a lot to say about link building.
The Future of Cape Cod SEO is in KoMarketing Associates
Working in the search engine marketing industry is an awesome experience. My personal journey has taken me from a hobby, to small business site development, to SEO consulting, and directing the search engine marketing strategies for organizations large and small.
In 2011 I’m taking another leap,
Rumors of Cape Cod SEO’s Demise are Greatly Exaggerated
There has not been a post here since February. Kudos if my blog is still in your RSS reader. I owe you better and it is not because I have given up blogging (here and in general). 2010 has been incredibly busy and the writing I have done has taken me to other locations.
Change is in the wind. This post serves simply as a way to let the few still on-board there are pretty big things on the horizon. I am looking forward to sharing them when the time is right, and that will be very soon. More to come…
Google Buzz: Positives, Negatives, and the Unknown
If you are an Internet marketer, you’ve no doubt been inundated with Google Buzz over the past few days. As I’ve read through articles and blog posts about Buzz, there’s certainly mixed emotions.
From my perspective, I see opportunity, but it might not be the same opportunity services like Facebook and Twitter (the apparent direct competition) bring to mind.
After a week of experimenting, here are some of my thoughts on the positives, negatives, and unknowns that could make or break Google Buzz as an serious player in the social networking space.
Top 10 Most Influential Blog Posts for 2009
While 2009 was a tumultuous year for many, I look back at 2009 as a year of considerable success and growth. Even though last year had its own significant challenges and losses, they stood only to accentuate the high points and achievements.
I spent less time blogging in 2009, continuing a trend from the year before. I cut RSS subscriptions, funneling information through social media channels instead. Professional commitments, additional responsibilities, and other interests took up more of my time. But as the year moved on, professional curiosity moved back into the blogosphere and blogging in general.
The Shrinking Gap Between Personal & Professional Space Online
The BBC recently published a video on how the internet is blurring the social boundaries between our personal and professional lives seen online. It brings to attention how much of ourselves is being broadcast on the internet and how a younger generation’s comfort with these applications brings inherent risk as well.
As 2009 comes to a close, I’ve been reflecting a great deal on how social media is bridging a shrinking gap between my personal and professional space online, and what it means to me.
8 Essential Tools for the Aspiring Digg Power User
With over 40 million unique visitors per month (according to Compete.com) Digg is one of the most popular sites on the Internet. Getting an article on the Digg home page can send tens of thousands of unique visitors and generate hundreds of back links.
